WHAT I SEE is a program for audience development through education and stimulation of critical approach in the field of audiovisual culture and arts, focused on children and youth from 5 to 19 years old.

The objectives of the program are:

  • stimulation of critical opinion regarding the contents of audiovisual art and culture;
  • gaining basic knowledge of film heritage and emergence of younger audiovisual media, as a prerequisite for forming a responsible attitude towards national and world film heritage;
  • stimulation of cinema-going culture;
  • raising awareness of the importance of linking film art and other arts, sciences and work processes;
  • motivating the public to contribute to cultural and aesthetic style of living in their environment;
  • development and improvement of aesthetic and dramaturgical criteria, visual perception, as well as creative and critical opinion;
  • development and encouragement of creative urge.


Educational programs are divided according to age:

  • children in preschool (from age 5 – 6)
  • children in elementary school (from age 7 – 15)
  • children in high school (from age 15 – 19)


Program has three segments:

  • theoretical lectures
  • screenings of audiovisual contents (film, TV, video art), with a special focus on stimulating critical opinion
  • practical work, adjusted to the age and profile of the student

''What I See'' has been developed through prestigious program SOFA - School of Film Agents with the support of Goethe-Institut Belgrad